klantbeleving

Volgens de definitie van Wikipedia is de betekenis van up-selling: “Up-selling is a sales technique whereby a salesman attempts to have the customer purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Up-selling usually involves marketing more profitable services or products, but up-selling can also be simply exposing the customer to other options he or she may not have considered previously. Up-selling can imply selling something additional, or selling something that is more profitable or otherwise preferable for the seller instead of the original sale.”...

Waarom lijkt iedereen te denken dat loyaliteit vanzelfsprekend is? Wat je hebt lijkt minder spannend dan wat je nog niet hebt. Veel geld, heel veel geld, wordt er besteed aan het vinden van nieuwe klanten....